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MS Care at Home

From networking gaps to 7 high-impact referral relationships in weeks

“These aren’t just contacts — they’re people who are ready to connect me with clients.”

Porsche Middleton, MS Care at Home

IMPORTANT: RESULTS DISCLAIMER. All results shown here are from a real client experience. Individual outcomes vary based on market conditions, effort, and other factors.

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Referral partners engaged

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New collaboration opportunities opened

Exceptional Care, No Clear Path to Referral Sources

CLIENT PROFILE

MS Care at Home

What does your company do?

MS Care at Home provides personalized in-home support for people who need daily assistance, from personal care to condition-specific support, so they can stay safe, independent and comfortable at home.

BEFORE PRACTISCALE

What challenges were you facing before working with us?

Porsche knew her agency could deliver exceptional care. The hurdle was getting in front of the right professionals. Most cases came from chance encounters, and she had no clear process for finding and engaging referral sources with the authority to send clients.

THE STRATEGIC DECISION

Why She Chose PractiScale

How We Built MS Care at Home's Referral Partner Pipeline

STEP 01

Research and vetting

We researched and vetted 7 referral partners with proven relevance to home care.

STEP 02

Direct introductions

We made direct, personal introductions to social workers, hospice liaisons, and community resource coordinators.

STEP 03

Outreach and follow-up

We handled the initial outreach and follow-ups.

STEP 04

Positioning

We positioned Porsche so she could step straight into meaningful conversations.

7 Referral Relationships in Weeks

Within weeks, Porsche had multiple productive discussions:

Kimberly Britt, LMSW

Outlined specific needs for home care and private duty nursing support.

Lakisha Likely

Shared a potential Alzheimer’s care referral and an additional business opportunity.

Kawanna Robinson

Invited Porsche to deliver an informational lunch session for her organization’s clients.

Russell Dawson Rawlings

Connected her with the Resources for Independent Living network, expanding her reach in Sacramento and Yolo County.

In Porsche’s words:

“Every introduction was relevant and worth my time. I now have a base of partners who are actually in a position to send me clients.”

Porsche Middleton, MS Care at Home

Before & After Snapshot

Before

STARTING BASELINE

After (in Weeks)

DOCUMENTED OUTCOMES

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