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Built for healthcare. Focused on relationships. Operating nationwide.
1,246 targeted connection requests helped Destiny Center for Recovery book 23 meetings, hold 18 referral conversations, and secure 10 approved referral partnerships.
“It’s like having our very own marketing department, and I love it.”
Jacob Ellzey, Founder & CEO, Destiny Center for Recovery
Results disclaimer: The outcomes described here are based on a real client experience. Results vary depending on effort, local market, and other factors.
Destiny Center for Recovery is a Columbus, Ohio behavioral health organization founded and led by Jacob Ellzey. The center provides substance use disorder and mental health treatment, including Partial Hospitalization Program (PHP) and Intensive Outpatient Program (IOP) levels of care, along with housing support for individuals who need it.
Jacob describes the mission simply: helping people make meaningful changes in their lives and return to their families and communities differently than when they entered treatment.
The organization is nationally accredited by CARF and licensed or certified through the State of Ohio for behavioral health services.
Destiny Center for Recovery had the services, facility, team, and clinical infrastructure in place. What it lacked was visibility with the professionals who could refer clients. Jacob faced:
What caught Jacob’s attention was a team focused specifically on connecting him with providers who could become referral sources. He wanted PractiScale to:
As Jacob later described it: “I’m very busy. So for me to have to establish all of these relationships would have been very difficult.”
We built a targeted referral outreach strategy for Destiny Center for Recovery that:
Researched referral opportunities across seven priority Ohio counties, with the market later expanding statewide
Identified professionals positioned to influence or coordinate behavioral health referrals
Targeted Behavioral Health Directors, Clinical Directors, Clinical Coordinators, Discharge Planners, Case Managers, Clinical Social Workers, MAT Program Directors, Substance Use Counselors, Addiction Services Directors, Intake Coordinators, Outpatient Services Directors, Psychiatric Nurse Practitioners, VA Mental Health Coordinators, Behavioral Health Liaisons, Therapists, and other relevant professionals
Sent 1,246 targeted connection requests on Jacob’s behalf
Adapted outreach around the specific responsibilities of different partner types rather than using one generic message
Focused introductions on professionals aligned with Destiny Center for Recovery’s PHP, IOP, mental health, substance use disorder, and housing services
Scheduled referral meetings directly with Jacob
Collected Jacob’s feedback after meetings so future partner qualification could become more precise
Continued relationship follow-up with approved partners to help Destiny Center for Recovery remain visible and top of mind
The first appointment was booked within the first four weeks of outreach.
10
approved referral partnerships
23
meetings booked
18
meetings held
Jacob said he was now meeting people he likely would not have had the opportunity to meet on his own, including through virtual conversations, visits to Destiny Center for Recovery, and meetings at partner locations.
One introduction became particularly memorable.
A referral partner visited Destiny Center for Recovery, saw the facility, and sat down with Jacob. During that same visit, she began calling other providers and introducing Jacob to people in her own professional network.
Jacob had not asked her to do it.
She simply liked what she saw and heard enough to begin opening additional doors for him.
“She started right in my presence. She started calling other providers to introduce me to other providers.”
Jacob Ellzey, Founder & CEO, Destiny Center for Recovery
Results disclaimer: The outcomes described here are based on a real client experience. Results vary depending on effort, local market, and other factors.
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