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Built for healthcare. Focused on relationships. Operating nationwide.
2,319 outreach touches across eight Kansas counties produced 5 appointments and 4 approved referral partnerships for Seniors Helping Seniors Wichita Metro.
“It’s like I have a marketing department, and they’re off doing their thing, and I know that they’re doing it right and well.”
Tony Sines, Owner, Seniors Helping Seniors Wichita Metro
Results disclaimer: The outcomes described here are based on a real client experience. Results vary depending on effort, local market, and other factors.
Seniors Helping Seniors Wichita Metro is a non-medical home care agency in Wichita, Kansas, and a Seniors Helping Seniors franchise location. Tony Sines and his wife own it. The agency provides home care and companion care for older adults, along with recurring respite visits that give family caregivers time away.
Tony and his wife have been full-time family caregivers and have cared for grandparents at home. They built the agency around caregivers who see the work as a mission, and around the families who need support.
Tony’s franchise did not tell him who in his area would make good referral partners. He had:
Tony and his wife saw PractiScale as the business development role they did not have. They wanted a team to:
We designed a targeted outreach strategy that:
Researched the territory first, validating the counties and zip codes to decide where to start
Focused on eight Kansas counties around Wichita
Identified the referral sources: hospital and skilled nursing social workers, case managers and directors of case management, care transition coordinators, rehab case managers, admissions coordinators, directors of nursing, senior living advisors, financial advisors, and more
Made 1,695 phone calls and sent 624 LinkedIn connection requests on Tony’s behalf
Built follow-up to as many as 25 a week
Tracked every contact and shared the data with Tony, so he could see the work and the results
Set aside contacts that were not a fit, and brought interested providers to Tony for introduction meetings
Confirmed each partnership with Tony’s approval
Through outreach on behalf of Seniors Helping Seniors Wichita Metro, the team secured:
4
approved referral partnerships, compared with none at the start
5
appointments booked with referral sources
152
new LinkedIn connections
“By engaging with PractiScale, there was just a huge relief off our shoulders because this is such a critical and important part, and truthfully, we don’t have to worry about it.”
Tony Sines, Owner, Seniors Helping Seniors Wichita Metro
Results disclaimer: The outcomes described here are based on a real client experience. Results vary depending on effort, local market, and other factors.
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