“Please send your information so I can share it with my managers and social workers.” – Karen Harris
Nad Cares LLC
Website: nadcares.com
What does your company do?
Nad Cares LLC delivers compassionate, reliable in-home care for seniors and adults with disabilities — helping clients remain safe, comfortable, and independent in their own homes. Services range from personal care to support for chronic conditions, post-hospice care, and mobility assistance.
What challenges were you facing before working with us?
During her onboarding, Nadine explained that she was starting from zero professional network on LinkedIn and had:
- No established pipeline to reach hospital discharge planners, social workers, or senior program coordinators.
- No consistent way to find local, relevant decision-makers who could send clients.
- A need to quickly build credibility with professionals unfamiliar with her agency.
- Limited time to experiment with trial-and-error outreach while running her business.
Why She Chose PractiScale
Nadine wanted a proven, hands-off way to:
- Rapidly grow her professional network from scratch.
- Connect with the right referral sources in her service area.
- Skip cold calls and focus only on warm, pre-qualified introductions.
What We Did
We designed a targeted outreach strategy that:
- Grew her network from 0 to 226 targeted connections in just weeks.
- Reached out to hospital staff, social workers, and community care coordinators.
- Sent personalized messages focused on mutual benefit, not sales pitches.
- Facilitated direct introductions to decision-makers ready to discuss referrals.
Wins & Highlights
Within weeks, Nadine secured strong responses from her ideal partners:
- Kristen Kataja – Home care & hospice social worker confirming relevance for ongoing referrals.
- Karen Harris – Provided direct contact info and offered to circulate Nadine’s details to managers and social workers in Manchester & East Hartford.
- Luis Pérez – Resident Services Coordinator for senior living, referring residents as part of his daily role.
- Rochelle Langford Collins, DO, FAAFP – Expressed need for home care support and invited Nadine to send information or arrange a meeting.
Before & After Snapshot
Before
- 0 LinkedIn connections
- No structured outreach strategy
- No active referral partners
- Minimal local visibility
After Weeks
- 226 targeted connections built
- 3 active referral partners engaged
- Multiple ongoing referral conversations
- Recognized as a trusted care provider in her area
