“I knew there were so many people we could be helping, but I couldn’t keep up with the outreach. It was taking too much time away from my clients. Now, the right people are coming directly to me.” – Brandi Brown
Caring and Compassionate Homecare
Website: www.candchc.com
What does your company do?
Caring and Compassionate Homecare provides high-quality, in-home care for seniors who may not yet need full-time placement or who prefer to age in place. Services range from companionship and personal care to respite support for families.
The Challenge Before Working With Us
In her onboarding call, Brandi shared that:
- She had only 17 LinkedIn connections and no formal professional referral network.
- Her biggest hurdle was not being able to manage communication and follow-up with potential partners — outreach kept falling through the cracks.
- Her days were consumed by running operations and caring for clients, leaving little time for business development.
- The outreach she did manage was inconsistent, meaning she rarely connected with decision-makers ready to refer.
- She wanted an organized, done-for-you process that would consistently bring her into conversations with qualified partners.
Why She Chose PractiScale
Brandi was looking for more than just leads — she needed a system that could:
- Take the entire outreach process off her plate, from first contact to warm introduction.
- Rapidly grow her network with the right professionals in her service area.
- Create genuine, relationship-based opportunities, not cold, transactional exchanges.
- Allow her to stay focused on client care, knowing that partner conversations were happening in the background.
What We Did
We designed and launched a Referral Partner Growth Plan tailored to Brandi’s goals:
- Grew her network from 17 to 349 targeted connections in a matter of weeks.
- Focused outreach on senior living directors, hospice liaisons, and home health professionals who were already positioned to refer.
- Used personalized, value-first messaging to start conversations that felt natural and relevant.
- Facilitated direct partner introductions and ensured each one had a clear next step.
Wins & Highlights
In just weeks, Brandi built lasting relationships with 4 high-value referral partners, including:
- Wendy Lastivka, CDP – Senior living director open to cross-referrals for seniors needing home care.
- Michael “Jason” Hartung – Hospice professional collaborating with private duty providers for select patients.
- Heidi Starks, LISW – Social worker expressing interest in connecting patients to Brandi’s services.
- Emily Herman (Lanning) – Community liaison eager to share clients between agencies.
Before & After Snapshot
Before
- 17 LinkedIn connections in target market
- No active referral partners
- Outreach stalled due to lack of time and follow-up system
- Very few conversations with qualified decision-makers
After Weeks
- 349 targeted professional connections
- 4 high-value referral partners secured
- Warm, consistent opportunities for client referrals
- A sustainable outreach process running without Brandi’s day-to-day involvement
