“I wanted partners who understood our values and had clients we could help. Now I have those conversations happening — and they’re with exactly the right people.” – Mecca Abdul-Aziz
E&M Home Care
Website: emhomecare.com
What does your company do?
E&M Home Care provides dependable, compassionate, and affordable in-home care for seniors and individuals with medical or mobility needs, helping clients remain independent and safe at home.
Where were you before working with us?
In her onboarding call, Mecca shared that while she had a strong vision for her agency, she faced some major challenges:
- Limited access to the types of referral sources who could send her qualified clients.
- Unclear path to connect with hospital social workers, care coordinators, and community program directors.
- Networking that often felt like a dead end — conversations rarely turned into partnerships.
- A desire for mutually beneficial relationships, not one-sided introductions.
She also made it clear she didn’t want to waste time with cold leads or broad, unfocused outreach — she needed direct, relevant connections.
Why She Chose PractiScale’s Referral Partner Service
Mecca wanted a system that would:
- Identify her ideal partner profile — professionals with ongoing exposure to families needing in-home care.
- Handle all outreach and follow-up so she could focus on her clients and team.
- Deliver warm introductions that start as genuine conversations, not sales pitches.
What We Did
Our team built a targeted plan to connect Mecca with exactly the type of referral partners she described:
- Mapped her ideal partner network — social workers, hospital case managers, senior program directors.
- Reached out with personalized connection requests designed to start relationship-focused conversations.
- Followed up consistently to secure next steps and meeting commitments.
- Positioned E&M Home Care as a trusted, go-to local care resource from the first touchpoint.
Wins & Highlights
Within the campaign period, Mecca connected with multiple quality partners who matched her criteria, including:
- Tracy Anderson – Agreed to meet the following week to explore collaboration and mutual client support.
- H. Lara Braxton – Immediately confirmed willingness to refer individuals in need of home care.
- Nikki Smith – Shared that she refers to home care when needed and is open to sending cases in the future.
These introductions didn’t just add contacts to her list — they represented warm, active opportunities aligned with her service offerings.
Before & After Snapshot
Before
- No direct line to decision-makers
- Unpredictable networking results
- Lacked a system for finding ideal partners
- Partnerships rarely moved forward
After Weeks
- Direct access to multiple ideal referral sources
- Live conversations about mutual client support
- Stronger visibility within her target professional network
- Foundation for ongoing partnerships and client flow
