“These aren’t just contacts — they’re people who are ready to connect me with clients.” – Porsche Middleton
MS Care at Home
Website: Getcareathome.org
What does your company do?
MS Care at Home provides personalized in-home support for individuals who need daily assistance — from personal care to condition-specific support — allowing them to remain safe, independent, and comfortable at home.
What was the situation before working with us?
Porsche knew her agency could deliver exceptional care, but the biggest challenge was getting in front of the right professionals. Most cases came from chance encounters. She lacked a clear process for finding and engaging referral sources — especially those with the authority to send clients.
Why choose PractiScale’s Referral Partner Service?
Porsche wanted quality over quantity — introductions to vetted professionals who were relevant, local, and ready for a conversation. Our system promised not just lists, but warm introductions that turn into real partnerships — without the time drain of cold outreach.
What steps did we take?
We implemented a referral growth plan that included:
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Researching and vetting 7 referral partners with proven relevance to home care.
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Making direct, personal introductions to social workers, hospice liaisons, and community resource coordinators.
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Handling initial outreach, follow-ups, and positioning so Porsche could step straight into meaningful conversations.
What happened next?
Within weeks, Porsche had multiple productive discussions, including:
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Kimberly Britt, LMSW – outlined specific needs for home care and private duty nursing support.
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Lakisha Likely – shared a potential Alzheimer’s care referral and an additional business opportunity.
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Kawanna Robinson – invited Porsche to deliver an informational lunch session for her organization’s clients.
Russell Dawson Rawlings – connected her with the Resources for Independent Living network, expanding her reach in Sacramento and Yolo County.
Before & After at a glance:
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Referral partners: 0 → 7 actively engaged
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Outreach approach: Passive → Targeted and strategic
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Opportunities: Rare and unplanned → Multiple live partnerships in development
Porsche’s takeaway:
“Every introduction was relevant and worth my time. I now have a base of partners who are actually in a position to send me clients.”
Transformation Snapshot
Before
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No active referral relationships
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No structured outreach plan
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Depended on sporadic word-of-mouth
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Unpredictable client flow
After Weeks
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7 vetted partners engaged
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Clear referral-building process
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Direct access to key decision-makers
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Ongoing, relationship-driven opportunities
